If you love taking photos but have no clue how to run a business…
This roadmap explains the parts most new photographers get stuck on, like pricing, client communication, and knowing what to do first, so you don’t have to guess.
I spent years undercharging and guessing the business side. Fifteen years later, I built this so new photographers don’t have to figure it out the hard way.
This course is designed for brand-new photographers
Learn how to:
- decide on your style to attract the right clients
- Know how to set pricing that covers your costs and feels fair
- talk to clients without hesitation
- figure out the legal part of running a business
- build a portfolio when you're just starting out
- turn your hobby into paying sessions
- stop guessing what to do next
- and more
Learn from someone who’s been where you are and has done this for years
Perfect For You If...
✅ You’re brand new to photography and want clear business steps
✅ You don’t yet know how to price your sessions confidently
✅ You’ve been piecing advice together and want one place to learn
✅ You want business guidance that connects directly to real photographer decisions
Not For You If...
🚫 You’re already confidently running a family photography business
🚫 You’re just looking for in-depth editing and/or shooting tutorials
🚫 You prefer to wing it and grow your business slowly
Only $37 with launch code META30OFF (applies automatically).
Video lessons. Lifetime access. Designed for early photographers who want real guidance without spending a fortune.
Your step-by-step roadmap to getting your family photography business started and growing.
Most new photographers try to piece everything together on their own, a YouTube video here, a Facebook thread there, and end up stuck because they don’t know what to do first or they're getting too much conflicting information.
So this course follows The Photo Path, my simple framework that walks you through the exact stages of building a family photography business that lasts:
Module 1:
Prepare to Charge
This section briefly covers the core areas that affect the final images you deliver, like light, composition, directing, and editing, so you can decide when you’re ready to take paid sessions.
You’ll also get two bonus lessons that offer context around gear choices and a simple example of how a photography workflow can be set up, without getting complicated or overly technical.
Module 2:
Hone Your Brand
Know who you want to serve and how to attract the right families.
Get clear on your brand vibe, business name, niche, and online presence so you can stand out authentically.
Module 3:
Organize the Biz Side
Get your emails, contracts, taxes, and payments set up so you feel in control, not confused.
This module covers everything you need to legally protect yourself, how to manage payments, and client communication.
Module 4:
Take on Paid Sessions
Start booking paid sessions with intention.
Build a portfolio that showcases your style, begin reaching real clients, and understand pricing so you’re not undercharging.
Module 5:
Own Your Growth
(Your First Year in Business)
Understand what your first year looks like and what you can expect next.
How to get visible and how to keep learning as you grow.
Start instantly • Self-paced • Video lessons • Lifetime access
Don't take my word for it
Here are some video reviews from people who already took the course
Why learn from Becca?
Back in 2010, I decided to turn my camera obsession into a business, but there was no guidebook for how to actually do that. I spent years figuring things out the long way: undercharging, guessing at prices, hoping clients would magically find me, and wondering if I’d ever be able to make it work.
There weren’t resources made for family photographers, so I had to figure it all out myself. Very slowly and painfully.
Fast forward to now: I’ve built a business that supports my family, connects me with incredible clients, and lets me spend sunsets with families all over the Pacific Northwest. My adventure sessions are known for being laid-back, fun, and full of laughter.
But after photographing tons of families and teaching other photographers for years, I’ve seen the same pattern over and over: amazing photographers stuck or giving up because no one ever showed them the business side.
Which is why I made this course... so you don’t have to spend years guessing like I did.
You’ll learn what matters, in an order that makes sense, from someone who’s been exactly where you are.
Frequently Asked Questions
Q: How long will it take me to complete?
A: You can move through all the videos in a day if you binge it, but most students take a few weeks so they can do the action steps along the way. It’s designed to be simple and doable, even if you only have small windows of time. Most lessons are between 4 and 10 minutes so I suggest 1-2 lessons a day and you'll be done in 2-3 weeks!
Q: Do I need fancy gear?
A: Not at all. You’ll learn how to use what you already have and when (or if) it makes sense to upgrade. Great photography is about light, emotion, and connection, not the price tag on your camera.
Q: What if I’ve already started my business?
A: This course is made for new photographers so if you've only recently started, this course is still for you. It helps you strengthen the parts of your business most people skip early on, like pricing, communication, and client experience, so you can feel confident and run your business like a pro.
Will I learn how to edit, pose, or use my camera?
A: I will talk briefly about things like lighting, composition, etc but it's mostly about the business side. You’ll learn how to turn what you love doing into a real, sustainable business, so all the creative skills you’re learning can lead somewhere amazing.
Q: I’m not sure I’m ready to start a business yet. Should I wait?
A: This course walks you step by step through the business side so you can decide if you want to build a paid photography business with informed choices instead of wasting months (or years) trying to figure it out alone.
Q: Do I get lifetime access?
A: Yes! You’ll have lifetime access to all the lessons, action steps, bonuses, and any updates. You can come back anytime as your business grows.
Q: Why is it such a good deal? It seems too good to be true.
A: I priced it low on purpose so new photographers could actually afford it. There’s no catch, I just wanted to make something that helps you get your business going without spending a fortune.
Every strong business starts with a simple first step.
This is yours.